Javadhu is a blended fragrance you can often smell wafting in Indian air. It is worn by both men and women to "freshen up", especially before a special occasion. The powder, made in to a paste, is also sometimes applied to temple and home deities. Its fragrance is captivating, and loved by many. It is also a fragrance that is believed to enhance spiritual practice. The powder can be used as a body deodorant as it contains sandalwood powder.

Javadhu contains Sandalwood, herb and spice extracts and rose and jasmine flowers.